TIPS60 – A good job grows clientele, a bad job costs you clients!
Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.
TRANSCRIPT:Here are a few thoughts on the value of any given client. I'm John Harrington. When you're talking to a client, they've decided to call you they've made a whole host of decisions about whether or not they want to work with you. The only reason they are calling you is because they're considering working with. So you to want to make sure that all of the things that went up to that phone ringing, don't get lost and all of the sudden the job falls apart and you don't get a chance to do that work. The challenge of course is once you keep that client, and make them happy, recognize that that client, that one job, for conversations sake let's say it's a $500 job, is all of a sudden going to parlay itself over the course of a lifetime relationship with that client into ten plus jobs. Even if you're only getting one job a year, it's going to be a lot. So any given job that is worth $500, if you keep that client, is going to be worth ten times that or $5,000, but if you make a mistake and screw up that $500 job costs you that same $5,000 down the line because they're not gonna call you back.
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