TIPS60 – How to upsell prints for Family Portraits.
Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.
TRANSCRIPT:Here are a few thoughts on helping your client select the right size family portrait after you've done the photography. I'm John Harrington. Now, when you sit down with a client and talk to them about what size do want, you really shouldn't be talking in sizes, 8×10, 11×14, 16×20 because in most people's mind 8×10 is as large as they need. So I would encourage you to use sizes like desk size, small wall size, medium wall size, large wall size. That really helps the client understand where the picture's going to go, helps you understand what they're looking for and gets everybody away from this 8×10 figure that nobody seems to want to go above. Sometimes you can bring a portrait that you've done for somebody else into a home and show it up on a wall for the client to see how that size would look in their home and help them decide based upon size commensurate with the wall and not just based upon the numbers.
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