TIPS60 – Keeping & gaining clients in a challenging market
Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.
TRANSCRIPT:Here a few thoughts on gaining new clients in a bad market. I'm John Harrington. One of the ways in which you can work on growing your client base in a bad market, one where the cyclical nature of the economy are ups and downs and people may not be ringing your phone, calling you to ask for you to do this work is to reach to clients that are a little more insulated from the ups and downs of the economy. Move to that next tier up, but doing that you when you deal with clients that are not so concerned with whether the economy is down or not because they are all higher tier client. Maybe they're planning for six months or a year out and you can deal with those clients, work with those clients, step outside your comfort zone and talk to somebody who you may have thought was out of your league before, but now is someone that you have the time to reach out and speak to, talk to, and convey to them at you're confident and capable of doing the work that they're looking for. And also do something like reaching out to past clients who may have forgotten that you exist. Those clients may not be happy with who they are using or may all of the sudden realize that they need new head shots or new other types of photography.
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