TIPS60 – Should You Have a "Brick and Mortar" location for your business?
Here is another of our videos offering tips and inisights into the business of photography. a transcript of the video is included after the jump.
TRANSCRIPT:Here are a few thoughts on the benefits and drawbacks of having a brick and mortar location. I'm John Harrington. One of the questions that so many photographers ask themselves is, “”Do I need a studio, do I need a physical location in a building. Either in a warehouse district or in a downtown commercial district to make my pictures to review and receive clients?”” In many instances the answer is no, you don't. For over twenty years we've been making pictures, portraits on location, portraits in commercial and corporate offices or we go to the client And portraits of our subjects in all manner of locale, but none of which required a studio. We've never rented studio that's not to say that we haven't shot in a studio environment. So think very carefully about whether or not you need to incur the five, ten, twenty thousand dollar a month rents that are associated with having a brick and mortar location and see if you can cover that in your overhead.
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